Itoko was founded by two Perth sisters, Kate and Jay Downie, who are mothers to young children themselves. Frustrated with the lack of suitable swimwear that provided both water and sun safety, they spent a year searching for the perfect solution. Their journey led to the creation of Itoko, a brand dedicated to keeping kids safe and allowing them to have fun in the sun.

The name Itoko, meaning 'cousin' in Japanese, reflects our commitment to family and the importance of protecting our little ones. Our swimwear is designed with UPF 50+ fabric, ensuring your children are shielded from harmful UV rays. We prioritize sustainability with small-batch production and use high-quality materials for durability and comfort.

At Itoko, we believe in the freedom to explore and the joy of outdoor play. Our designs cater to boys and girls aged 6 months to 4 years, providing full coverage and comfort without restricting movement. Join us in our mission to create a safer, more enjoyable beach experience for families everywhere.