BEYOND SUNSCREEN: UPF 50+ SWIMWEAR

When it comes to enjoying sunny days by the water, sun protection is key. At Itoko, we design swimwear that not only looks great but also helps protect you and your little ones from the sun’s harsh rays. That’s why every piece of our swimwear is made from UPF 50+ fabric, offering top-notch sun protection for safe, worry-free days outdoors.

Our signature "Periwinkle Wave' swimsuit

WHAT IS UPF 50+?

UPF stands for Ultraviolet Protection Factor, a rating that measures how effectively a fabric blocks harmful UV radiation. While SPF measures sunscreen’s effectiveness, UPF measures how well clothing protects your skin. UPF 50+ is the highest standard available, meaning our swimwear blocks 98% of the sun’s UVA and UVB rays, offering an extra layer of defence against sunburn and long-term skin damage.

WHY UPF 50+ SWIMWEAR

The reality is that sunscreen alone may not be enough, especially after swimming or with little ones who are always on the move. UPF 50+ swimwear provides consistent protection where it matters most. This is particularly crucial for children, whose skin is more sensitive to the sun’s rays. With UPF 50+ swimwear, you get peace of mind knowing your family has a durable layer of sun defence built right into their beachwear.

SUN-SAFE SWIMWEAR WITH STYLE

Our UPF 50+ fabric is lightweight, breathable, and perfect for hours of splashing around without sacrificing comfort or style. We’ve designed each piece with bright colours and bold contrasts, making Itoko swimwear not only sun-safe but also easy to spot in and around water. It’s sun safety, water safety, and fun all wrapped into one!

THE ITOKO COMMITMENT TO SAFETY

At Itoko, we’re passionate about creating swimwear that enhances safety without compromising on style or comfort. Our commitment to using UPF 50+ fabric is just one way we prioritise the well-being of our customers, from our littlest swimmers to the whole family.

So go ahead, soak up the sun and enjoy the water, knowing that Itoko swimwear is designed to keep you and your family protected. Because for us, peace of mind is the best part of any sunny day.

Enjoy safe, sunny adventures with Itoko’s UPF 50+ swimwear—where style meets serious sun protection.